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Born 25 years ago, FACES has grown to be the favorite beauty retailer in the Middle East. Renamed wojooh in 2013, it embarked its utmost ambitious transformation plan in 2017.  In 2019, we opened our first nextgen store, whilst returning to our original FACES name, that our customers have long known and loved us for.

"THE MAKING OF" THE NEW FACES

Embarking such a transformative journey comes with its joys and its pains. This is the untold story of Faces transformation

A tribute to the teams that made it happen and to the teams that will take it to the next level!

NEW BRAND EQUITY

FACES 20th BIRTHDAY

Celebrating 20 years of beauty with our customers

Live your Beauty in a 20th birthday party

FACES PRESS & INFLUENCER EVENT

Our First Faces Flagship Store

Our press partners and favorite influencers

joined us for an unforgettable event on May 19th 2019

FACES GRAND REOPENING FOR OUR CLIENTS

Our First Faces Flagship Store. 

Our clients were invited to discover our new concept on May 20th 2019

A TOUR OF THE NEW FACES CONCEPT

Come and join Lydia on a tour of 

the new Faces store concept

LIVE YOUR BEAUTY

We came up with a new manifesto, and it’s all about you. Moving forward, your go-to beauty destination is changing the language of beauty standards, because, let’s be real, you’re beautiful.

The women you see in this campaign are real, local women instead of professional models.

THE COMPACT STORE CONCEPT

Find out your beauty essentials and an unexpected beauty assortment in our new Faces compact store format.

When you can find everything you need either physically or online, enjoy professional Hair, Manicure, Pedicure services in only 110sqm

Photo Gallery FACES MALL OF THE EMIRATES

    RENEWED WEB SITE

    In February 2019, we migrated to a new and upgraded platform, under our new name

    OUR DESIGN PARTNERS

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