Connecté en tant que :
filler@godaddy.com
Connecté en tant que :
filler@godaddy.com
It's both entertaining and interesting to go down memory lane and look back at some past projects/realizations.
I'm always impressed by how much the tools we are using have evolved but somehow still very much sharing the same goal, i-e reaching customers heart.
Magnifique was the first frontal launch ever in Mexico where no exclusivity was given, animating the full network at once, making it the best feminine fragrance launch ever (then) in Mexico
A skincare launched with the ambition and magnitude of a fragrance launch
Celebrating the 75th anniversary of Lancome with the emotion of the bond that lives between a mother and her daughter
From there on Marcela Cardena became the local celebrity spokesperson for the brand
Our first micro influencer
Self Indulgence in an otherwise hectic shopping day
The DFS beauty concierge is the place we made for you to sit back and relax while enjoying the best beauty routines using our brand partners best products
Amazing engagement and loyalty tool
The e campus we created at DFS was the go to place for our frontliner teams to communicate, share, get trained. It's been a great boost in fostering a spirit of belonging besides having teams scattered at the 4 corners of the world
We launched First class beauty in 2014, a WW beauty event, activated simultaneously in all the DFS locations.
Its success stemmed from the fact that it was a moment when all the brands did their very best to please and entertain our clients under a retailer driven thematic and activation planning.
After having won best marketing campaign from DFNI, First class beauty has gone forward ever since, making 2019 its 6th edition